In Russia, Burger King is now launching its own version of Bitcoin, a digital currency called 'WhopperCoin.'
The WhopperCoin cryptocurrency is set to be used to reward customers that purchase the Whopper sandwich, offering a way for them to bulk up their digital wallets. The new digital currency is powered by the Waves platform, making it possible for users to issue and transfer the tokens, as well as trade with others as part of P2P exchanges. WhopperCoin collectors also have the chance to redeem their currency for burgers once enough value has been built up in one's digital wallet.
Although there are many rewards programs that reward users with intangible points, the introduction of the WhopperCoin sets a new standard for loyalty programs.