As part of its Wonderful Everyday tour and the opening of a new retail location in Sheffield, IKEA launched an initiative that involved dressing up the streets with its vibrant decor.
IKEA set up 11 activations across the city, which included making public benches more comfortable with the addition of pillows and using a FIKA cart to share complimentary hot drinks and freshly baked cinnamon buns. As part of the campaign, IKEA also had an artist construct an entire installation from Allen keys and gave some local forms of transportation more comfortable makeovers.
Until the doors of the new IKEA Sheffield open, consumers now have the opportunity to immerse themselves in enjoyable little moments from the furniture brand that are scattered around various parts of the city.
IKEA's Wonderful Everyday Tour Shares Delights in Unexpected Places
Laura McQuarrie — September 19, 2017 — Art & Design
References: ikea & campaignlive