Yesterday, for the first time in 99 years, the United States experienced a total solar eclipse, requiring tools like a pinhole projector or special glasses to view the extraordinary astronomical event. While streaming services and other aspects of the economy are reported to have suffered, companies like eyewear brand Warby Parker capitalized on the eclipse by creating experiences that enabled everyone to participate.
Their site explains "as champions of sharp vision, we want to help everyone see this cross-country celestial spectacle as clearly and safely as possible." They did this through a downloadable DIY pinhole projector template, free eclipse glasses in store from August 1 to 21, a Facebook-focused contest to watch it in Nashville and a link to NASA for people to educate themselves.
Branded Solar Eclipse Experiences
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DIY Eclipse-Viewing Goggles
Solar Eclipse Accommodation Contests
Solar Eclipse-Themed Doughnuts
Eclipse-Themed Ice Creams
Limited Edition Black Milks