KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
Ellen Smith — August 24, 2017 — Marketing
References: kindsnacks & psfk
Healthy snack brand KIND has erected a sugar sculpture in Time's Square to serve as a shocking reminder of the amount of sugar American kids are consuming each year.
While most young children enjoy consuming sugar, mislabeled products can often leave many consumers misinformed, especially parents aiming to promote healthy eating in their household. To truly define how much sugar we're consuming, the installation features several sculptures of small children, all made entirely from sugar. Each sculpture weighs 64 pounds -- the amount of weight in added sugar the average American child consumes annually.
The installation aims to promote the brand's snacks, which contain no added sugar, while encouraging parents to take more time to examine the labels on packaged foods.
While most young children enjoy consuming sugar, mislabeled products can often leave many consumers misinformed, especially parents aiming to promote healthy eating in their household. To truly define how much sugar we're consuming, the installation features several sculptures of small children, all made entirely from sugar. Each sculpture weighs 64 pounds -- the amount of weight in added sugar the average American child consumes annually.
The installation aims to promote the brand's snacks, which contain no added sugar, while encouraging parents to take more time to examine the labels on packaged foods.
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