FIJI Water is a brand synonymous with luxury, thanks to its signature square bottles, pure taste, and pop culture appeal. Sponsoring Toronto Fashion Week's Fall 2017 event, FIJI kept the city's most stylish hydrated, while also promoting its newest 700ml bottle which launched in stores this past May.
The star-studded event was hosted in the heart of Toronto's Yorkville neighborhood and included talks by Jean Paul Gautier, Derek Blasberg, and Petra Collins, along with closing party music courtesy of comedian Russel Peters.
Alongside activations by Grey Goose, and Tim Hortons, the TFW tents were fully stocked with FIJI Water products, both in the venue's main lobby, as well as in the runway room. This fashionable partnership is reflective of FIJI's "marketing focus on engaging the right consumer through some of the year’s most anticipated environments, including the newly revamped Toronto Fashion Week."
Key Themes Behind This Trend
- Luxury Fashion Partnerships
- The collaboration between FIJI Water and Toronto Fashion Week demonstrates the trend of luxury brands partnering with fashion events to reach their target audience.
- Innovative Product Launches
- FIJI Water's launch of their new 700ml bottle at Toronto Fashion Week points to the trend of brands leveraging fashion events as platforms to introduce and promote new products.
- Brand Activation Experiences
- FIJI Water's presence and activations at Toronto Fashion Week highlight the trend of brands creating immersive experiences at fashion events to connect with consumers on a deeper level.
Where This Applies
- Fashion
- The fashion industry can explore partnerships with luxury brands to enhance brand image and reach a more affluent consumer base.
- Beverage
- Beverage companies can capitalize on fashion events to showcase new products and create memorable experiences that align with their brand identity.
- Event Marketing
- Event marketing professionals can leverage the trend of brand activations at fashion events to create unique and engaging experiences that resonate with attendees.
