FIJI Water is a brand synonymous with luxury, thanks to its signature square bottles, pure taste, and pop culture appeal. Sponsoring Toronto Fashion Week's Fall 2017 event, FIJI kept the city's most stylish hydrated, while also promoting its newest 700ml bottle which launched in stores this past May.
The star-studded event was hosted in the heart of Toronto's Yorkville neighborhood and included talks by Jean Paul Gautier, Derek Blasberg, and Petra Collins, along with closing party music courtesy of comedian Russel Peters.
Alongside activations by Grey Goose, and Tim Hortons, the TFW tents were fully stocked with FIJI Water products, both in the venue's main lobby, as well as in the runway room. This fashionable partnership is reflective of FIJI's "marketing focus on engaging the right consumer through some of the year’s most anticipated environments, including the newly revamped Toronto Fashion Week."