Muji recently refreshed its retail space inside of Selfridges' London flagship location, along with its multi-sensory Aroma Bar concept.
At the Aroma Bar, consumers are able to browse Muji's range of fragrant essential oil scents, which are compatible with the Japanese lifestyle brand's line of diffusers, oil burners and stones. To help consumers pick the the most appealing scent combination, experts are available onsite to provide suggestions. Muji also put together guides on 'Aroma Families' that pair well together to further assist consumers with fragrance pairing at home.
With the Aroma Bar inside Selfridges, consumers have the chance to learn about the subtleties of mixing and matching scents that have the ability to leave them feeling more focused, energized or calm.