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In-Store Aromatherapy Bars

Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship

— September 14, 2017 — Business
Muji recently refreshed its retail space inside of Selfridges' London flagship location, along with its multi-sensory Aroma Bar concept.

At the Aroma Bar, consumers are able to browse Muji's range of fragrant essential oil scents, which are compatible with the Japanese lifestyle brand's line of diffusers, oil burners and stones. To help consumers pick the the most appealing scent combination, experts are available onsite to provide suggestions. Muji also put together guides on 'Aroma Families' that pair well together to further assist consumers with fragrance pairing at home.

With the Aroma Bar inside Selfridges, consumers have the chance to learn about the subtleties of mixing and matching scents that have the ability to leave them feeling more focused, energized or calm.
Trend Themes
1. Multi-sensory Retail Experiences - 'Aroma Bar' concept at Muji's retail space in Selfridges' London flagship demonstrates the growing popularity of offering immersive sensory experiences to enhance the shopping journey.
2. Personalized Fragrance Retail - Muji's Aroma Bar showcases the potential for creating customized fragrance combinations through expert guidance, catering to individual consumer preferences and allowing for unique scent profiles.
3. Wellness-focused Shopping - The inclusion of an Aroma Bar in a lifestyle brand's retail space highlights the increasing demand for wellness-oriented amenities that provide consumers with opportunities to enhance their overall well-being while shopping.
Industry Implications
1. Retail - The multi-sensory experience of Muji's Aroma Bar presents opportunities for retailers to incorporate unique and immersive elements in-store to attract and engage customers.
2. Fragrance - The personalized fragrance aspect of Muji's Aroma Bar suggests opportunities for the fragrance industry to develop customizable scent products and services, catering to individual preferences and promoting self-expression.
3. Wellness - The integration of wellness-focused amenities, such as an Aroma Bar, within retail spaces signifies the potential for the wellness industry to collaborate with retailers and offer holistic shopping experiences that prioritize consumer well-being.
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