Beauty brand e.l.f is helping consumers get ready for the upcoming fall season with its '30 Days of New New' campaign -- a month-long beauty promotion that will release a new product every day this month.
When a new makeup line is announced, most consumers expect to see a seasonal eye palette, fall-themed lipsticks or a new blush promotion, however e.l.f has much more excitement in mind. So far, the line includes a futuristic silicone sponge, a new "bubble mask," which caters to two specific problem skin types, five colorful lipsticks and adventurous eye liner pencils available in emerald, navy and eggplant.
The budget-friendly beauty brand will be releasing some of its most popular drugstore products in addition to 15 new products, which will be hitting the market for the first time.
Month-Long Cosmetic Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Cleansing Volcanic Skincare
Budget-Friendly Retailer Cosmetics
Wooden Bicycle Guards
Superfood Beauty Powders
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.