'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products

 - Sep 6, 2017
References: elfcosmetics & hypebae
Beauty brand e.l.f is helping consumers get ready for the upcoming fall season with its '30 Days of New New' campaign -- a month-long beauty promotion that will release a new product every day this month.

When a new makeup line is announced, most consumers expect to see a seasonal eye palette, fall-themed lipsticks or a new blush promotion, however e.l.f has much more excitement in mind. So far, the line includes a futuristic silicone sponge, a new "bubble mask," which caters to two specific problem skin types, five colorful lipsticks and adventurous eye liner pencils available in emerald, navy and eggplant.

The budget-friendly beauty brand will be releasing some of its most popular drugstore products in addition to 15 new products, which will be hitting the market for the first time.