Gap Kids' latest back-to-school campaign is centered around inclusivity and is a partnership with Lionsgate films. The television spot features actor Jacob Tremblay and is inspired by the upcoming movie adaptation of the book 'Wonder,' in which Trembley will star. It also features narration by the book's author R.J. Palacio.
While Gap Kids is traditionally known for its fun and lighthearted commercials, its latest is a more socially conscious ad that reminds children to embrace those with differences. Titled 'Forward with,' the ad is also marketed with an accompanied #ChooseKind hashtag which promotes inclusive learning space, while rejecting bullying and discrimination.
This Gap Kids ad gives viewers a positive message regarding today's youth, and is also tied to the retailer's "#ChooseKind t-shirt design contest where students create visualizations of what kindness and inclusion mean to them."