Chilies and craft beer are not a common combination and this beer concept imagines a world in which they are.
Designed by Fergus Brown of RMIT University in Australia, this concept beer is one that is infused with chilies and its packaging boldly represents that. Named 'Bottle Rocket,' the beer bottle design is a dark brown with red accents and a chili pepper placed front and center. The back of the bottle features a warning label which makes it look "dangerous" and would work to entice potential consumers into trying the beer.
This beer concept is both bold and its danger-themed labeling would effectively create anticipation and excitement around it, making the design an effective marketing strategy.