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20 Alcohol E-Commerce Innovations

From Mail-Order Mixology Kits to Wine Delivery Services

— June 19, 2017 — Lifestyle
These examples of alcohol e-commerce range from personalized wine pairing subscriptions to spirit tasting boxes that are an ideal gift for budding mixologists. In addition to monthly subscription services that allow consumers to taste a variety of portable products before investing in a full-sized version, other standouts include virtual brand activations, and campaigns that are transforming the public's perception of heritage liquor brands.

A memorable example is 'Glenfiddich Virtual Infinity,' a virtual whiskey tasting session that takes consumers on a VR-powered tour of the famous Scottish distillery. Additionally, examples like Mashbox offer a curated subscription of rare sprits, appealing to drinkers seeking to taste limited edition, and hard-to-find beverages.

Branded cocktail recipe chatbots, and curated Father's day gift boxes round off this alcohol e-commerce list. The examples speak to consumers' growing desire for high quality alcohol products, that are simultaneously more accessible and budget-friendly than in-store offerings.
7.2
Score
Popularity
Activity
Freshness
20
Celebrity Homemaker Wine Services
Celebrity Homemaker Wine Services
Martha Stewart Wine Co. is an Online Shop Curated by Stewart
<
19
Wine Delivery Apps
Wine Delivery Apps
The Banquet App Allows Users to View Quality Wines and Order Them
<
18
Wine Delivery Services
Wine Delivery Services
Aldi Offers Inexpensive Wines Online in the United Kingdom
<
17
Craft Beer Deliveries
Craft Beer Deliveries
This Craft Beer Service Offers a Monthly Subscription
<
16
Personalized Wine Pairings
Personalized Wine Pairings
The Winc Wine Subscription Offers Sommelier Selection With Delivery
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15
VR Whiskey Tastings
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
<
14
Members-Only Drinking Apps
Members-Only Drinking Apps
'Hooch' is a Cocktail App That Gives Members One Free Drink Per Day
<
13
Beer Delivery Services
Beer Delivery Services
This 'Hopsy' Service Delivers Craft Beer Directly to Your Door
<
12
Alcohol Delivery Services
Alcohol Delivery Services
The Klink App Lets User's Order Alcohol That is Delivered to Their Door
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11
Cucumber Courier Campaigns
Cucumber Courier Campaigns
Hendrick's Courier Service Shares How to Enjoy a G&T with Cucumber
<
10
Subscription Cocktail Deliveries
Subscription Cocktail Deliveries
This Company Delivers Craft Cocktail Recipes and Ingredients
<
9
Cocktail-Sharing Chatbots
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
<
8
Virtual Drink-Sharing Campaigns
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
<
7
Single-Serve Wine Advent Calendars
Single-Serve Wine Advent Calendars
VineBox's Wine Advent Calendar Provides By-the-Glass Samples
<
6
Small-Scale Festive Giftboxes
Small-Scale Festive Giftboxes
Letterbox Gifts Curates Items That Will Easily Fit in the Mail
<
5
Curated Father's Day Giftboxes
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
<
4
Spirit Tasting Boxes
Spirit Tasting Boxes
'Tastillery' Spirit Sampling Box Allows You to Taste Luxury Spirits
<
3
Suspension eCommerce Packaging
Suspension eCommerce Packaging
The Brewhive Shipping Bottle Boxes Ensure No Broken Bottles
<
2
VR Distillery Tours
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
<
1
Rare Spirits Subscription Boxes
Rare Spirits Subscription Boxes
MashBox is a Subscription Service Delivering Rare Spirits
<