Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

20 Alcohol E-Commerce Innovations

From Mail-Order Mixology Kits to Wine Delivery Services

— June 19, 2017 — Lifestyle
These examples of alcohol e-commerce range from personalized wine pairing subscriptions to spirit tasting boxes that are an ideal gift for budding mixologists. In addition to monthly subscription services that allow consumers to taste a variety of portable products before investing in a full-sized version, other standouts include virtual brand activations, and campaigns that are transforming the public's perception of heritage liquor brands.

A memorable example is 'Glenfiddich Virtual Infinity,' a virtual whiskey tasting session that takes consumers on a VR-powered tour of the famous Scottish distillery. Additionally, examples like Mashbox offer a curated subscription of rare sprits, appealing to drinkers seeking to taste limited edition, and hard-to-find beverages.

Branded cocktail recipe chatbots, and curated Father's day gift boxes round off this alcohol e-commerce list. The examples speak to consumers' growing desire for high quality alcohol products, that are simultaneously more accessible and budget-friendly than in-store offerings.
6.9
Score
Popularity
Activity
Freshness
20
Celebrity Homemaker Wine Services
Celebrity Homemaker Wine Services
Martha Stewart Wine Co. is an Online Shop Curated by Stewart
<
19
Wine Delivery Apps
Wine Delivery Apps
The Banquet App Allows Users to View Quality Wines and Order Them
<
18
Wine Delivery Services
Wine Delivery Services
Aldi Offers Inexpensive Wines Online in the United Kingdom
<
17
Craft Beer Deliveries
Craft Beer Deliveries
This Craft Beer Service Offers a Monthly Subscription
<
16
Personalized Wine Pairings
Personalized Wine Pairings
The Winc Wine Subscription Offers Sommelier Selection With Delivery
<
15
Members-Only Drinking Apps
Members-Only Drinking Apps
'Hooch' is a Cocktail App That Gives Members One Free Drink Per Day
<
14
VR Whiskey Tastings
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
<
13
Beer Delivery Services
Beer Delivery Services
This 'Hopsy' Service Delivers Craft Beer Directly to Your Door
<
12
Cucumber Courier Campaigns
Cucumber Courier Campaigns
Hendrick's Courier Service Shares How to Enjoy a G&T with Cucumber
<
11
Alcohol Delivery Services
Alcohol Delivery Services
The Klink App Lets User's Order Alcohol That is Delivered to Their Door
<
10
Subscription Cocktail Deliveries
Subscription Cocktail Deliveries
This Company Delivers Craft Cocktail Recipes and Ingredients
<
9
Cocktail-Sharing Chatbots
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
<
8
Virtual Drink-Sharing Campaigns
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
<
7
Small-Scale Festive Giftboxes
Small-Scale Festive Giftboxes
Letterbox Gifts Curates Items That Will Easily Fit in the Mail
<
6
Single-Serve Wine Advent Calendars
Single-Serve Wine Advent Calendars
VineBox's Wine Advent Calendar Provides By-the-Glass Samples
<
5
Curated Father's Day Giftboxes
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
<
4
Spirit Tasting Boxes
Spirit Tasting Boxes
'Tastillery' Spirit Sampling Box Allows You to Taste Luxury Spirits
<
3
Suspension eCommerce Packaging
Suspension eCommerce Packaging
The Brewhive Shipping Bottle Boxes Ensure No Broken Bottles
<
2
VR Distillery Tours
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
<
1
Rare Spirits Subscription Boxes
Rare Spirits Subscription Boxes
MashBox is a Subscription Service Delivering Rare Spirits
<