VineBox's Wine Advent Calendar Provides By-the-Glass Samples
Laura McQuarrie — November 30, 2016 — Lifestyle
References: holidays.getvinebox & womansday
VineBox first set itself apart as a wine-by-the-glass subscription service and it continues to be a standout with the introduction of its festive wine advent calendar.
The limited-edition 'Twelve Nights of Wine' box provides a specially curated set of wine vials, making it possible for wine lovers to enjoy a different type of wine in their glass every night. The selection includes wine types from different regions such as Burgundy, Barolo and Bordeaux with special holiday-themed tasting notes.
Over the last few years, advent calendars have been completely reinvented for adults. Other than being filled with curated samples of wine, sophisticated advent calendars for grown-ups are being filled with beauty products, unusual food samples like cookies or cheese, as well as assorted alcohol products such as beer, tequila and gin.
The limited-edition 'Twelve Nights of Wine' box provides a specially curated set of wine vials, making it possible for wine lovers to enjoy a different type of wine in their glass every night. The selection includes wine types from different regions such as Burgundy, Barolo and Bordeaux with special holiday-themed tasting notes.
Over the last few years, advent calendars have been completely reinvented for adults. Other than being filled with curated samples of wine, sophisticated advent calendars for grown-ups are being filled with beauty products, unusual food samples like cookies or cheese, as well as assorted alcohol products such as beer, tequila and gin.
Trend Themes
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Wine Advent Calendars — Creating wine advent calendars with curated samples presents a disruptive innovation opportunity for the wine industry.
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Reinvented Advent Calendars — Developing sophisticated advent calendars for adults with curated products offers a disruptive innovation opportunity for various industries.
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By-the-glass Subscription Services — Offering wine-by-the-glass subscription services provides a disruptive innovation opportunity for the wine industry.
Industry Implications
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Wine Industry — The wine industry can capitalize on the trend of wine advent calendars by offering curated samples to consumers.
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Beauty and Personal Care Industry — Reinventing advent calendars for adults by filling them with beauty products presents a disruptive innovation opportunity for the beauty and personal care industry.
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Food and Beverage Industry — The food and beverage industry can explore the trend of reinvented advent calendars by offering unusual food samples, like cookies or cheese, in their calendars.
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