Cheers Around the World is one of the new wine advent calendars from Direct Wines and it will treat wine lovers to wines from around the globe this holiday season. Behind each of its doors, the joyful wine advent calendar shares a quarter-bottle of wine that invites adults to get into the festive spirit and discover new kinds of wine. As people work their way through reds and whites to rosé, their 24-day countdown will conclude with a half-bottle of fine Prosecco on Christmas Eve.
For this holiday season, Direct Wines is also introducing a Home for the Holidays wine advent calendar, which also features 24 unique mini-bottles of wine. This giftable Christmas countdown is found in a festively decorated English townhouse.
What's Driving This Trend
- Wine Advent Calendars
- Wine companies can create unique, branded advent calendars with a variety of wines to attract consumers during the holiday season.
- International Wine Tasting Kits
- Wine companies can create tasting kits with smaller bottles of wines from around the world to allow consumers to discover and taste wines they may not have been familiar with before.
- Virtual Wine Tastings
- Wine companies can offer virtual wine tastings paired with their advent calendars or wine tasting kits to provide a unique experience for consumers while staying safe during the pandemic.
Who This Affects Most
- Wine Industry
- Wine companies can create new products such as advent calendars or tasting kits to attract consumers and increase sales during the holiday season.
- Hospitality Industry
- Hotels and resorts can offer wine advent calendars or tasting kits as a guest amenity during the holiday season to provide a unique, festive experience and increase customer satisfaction.
- Retail Industry
- Retail companies can collaborate with wine companies to create exclusive, branded wine advent calendars or tasting kits to sell during the holiday season and attract customers looking for unique gifts.
