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Suspension eCommerce Packaging

The Brewhive Shipping Bottle Boxes Ensure No Broken Bottles

— September 13, 2016 — Lifestyle
The Brewhive shipping bottle boxes are designed with an aesthetic that ensures the boxes will never arrive on the customer's doorstep with a broken product inside.

When it comes to eCommerce, shipping breakable products is surely one of the more difficult challenges to overcome. This was the situation for Brewhive, but the brand was able to design a box that would suspend the glass bottles within the case and have it arrive with everything fully intact.

The Brewhive shipping bottle boxes are crafted from cardboard to ensure that they're highly recyclable regardless of where they are shipping. The brand helped to push the packaging design for the brand's products even further by helping to reduce the amount of materials needed by a whopping 50% with the latest iteration.
Trend Themes
1. Suspended Packaging - There is a disruptive innovation opportunity to improve packaging and shipping for fragile products by creating suspended packaging that keeps the products intact during shipping.
2. Eco-friendly Packaging - There is a disruptive innovation opportunity to improve packaging and shipping for fragile products by designing packaging that is recyclable and eco-friendly.
3. Material Reduction - There is a disruptive innovation opportunity to reduce the amount of materials used in packaging for fragile products while still ensuring products are safe and secure during shipping.
Industry Implications
1. Ecommerce Retail - Ecommerce retailers can benefit from creating innovative packaging solutions to ensure fragile products are delivered safely and efficiently to customers.
2. Beverage Industry - The beverage industry can benefit from designing packaging that keeps bottles and other fragile products intact during shipping while also reducing material waste.
3. Packaging Industry - The packaging industry can benefit from developing new, eco-friendly materials that can be used to create suspended packaging for fragile products that reduces material waste while ensuring safe delivery.
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