Scotch whisky brand Label 5 recently launched a new campaign called 'High 5: Say Cheers to the World,' with a dedicated microsite that lets complete strangers on the Internet share a virtual drink with one another.
For the campaign, people are invited to visit the website, activate their webcam or mobile camera and take a selfie holding a glass of Label 5. User-submitted pictures are then stitched together to make it look as though the two Label 5 fans are clinking glasses.
As the brand describes: "With High 5, Label 5 provides what Millennials are looking for: being able to easily share unexpected moments, anytime, anywhere, through mobile devices, and connect with other Millennials abroad."
Virtual Drink-Sharing Campaigns
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