Label 5's 'High 5' Campaign Lets People Share Drinks Online

 - Feb 20, 2017
References: label5-high5 & thespiritsbusiness
Scotch whisky brand Label 5 recently launched a new campaign called 'High 5: Say Cheers to the World,' with a dedicated microsite that lets complete strangers on the Internet share a virtual drink with one another.

For the campaign, people are invited to visit the website, activate their webcam or mobile camera and take a selfie holding a glass of Label 5. User-submitted pictures are then stitched together to make it look as though the two Label 5 fans are clinking glasses.

As the brand describes: "With High 5, Label 5 provides what Millennials are looking for: being able to easily share unexpected moments, anytime, anywhere, through mobile devices, and connect with other Millennials abroad."