Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Martha Stewart Wine Co. is an Online Shop Curated by Stewart

 - Apr 6, 2017
References: marthastewartwine & thedailymeal
Martha Stewart is a veritable encyclopedia of housekeeping, cooking, entertaining, and good taste in general, and the beloved celebrity homemaker has decided to focus her expertise on one of the boozier aspects of her milieu with Martha Stewart Wine Co. The online shop offers wine selections curated by Stewart herself along with the help of professional sommelier Chris Hoel and winemakers from around the world.

While Martha Stewart Wine Co. offers individual bottles with small tidbits that help consumers to get an idea of what they're best suited for, the key feature of the site is its wine packs. These are half-cases of various wines selected around some sort of theme. That theme might be purely related to wine type, as with the 'Red as Roses' and 'Worldy Whites' packs, or they might be geographical, as with the 'West Coast Wines' and 'Tres Bien French Selections.'