There are now dozens of Facebook Messenger chatbots that make it possible for social media users to do everything from find the latest news, place a fast food order or discover the local weather forecast in a fun way. Now, Absolut has created a bot of its own that will treat Facebook Messenger users to a free drink.
The bot is designed to help users find a place to get a drink, suggest a cocktail and provide a code that an be redeemed at the bar for a free beverage. To complete the service, the Absolut bot also gives drinkers the chance to get a ride home through Lyft.
As of now, the Absolut chatbot is only operating in Denver, New York, Chicago and Dallas, giving consumers the chance to get a taste of drinks like the Absolut Lemon drop, Absolut mule or Absolut and soda.
Key Themes Behind This Trend
- Chatbot-mediated Drink Ordering
- Opportunity for bars and restaurants to develop custom chatbots that showcase signature drinks and let users order directly from Facebook Messenger.
- Chatbot-mediated Ride Services
- Opportunity for ride-hailing services like Uber and Lyft to develop chatbots that help bars ensures their customers have a safe ride home while also driving business for the ride service themselves.
- Branded Social Media Chatbots
- Opportunity for companies to use custom chatbots as a new marketing avenue to engage and reward customers with special promotions and freebies.
Where This Applies
- Restaurants and Bars
- By developing custom chatbots bars and restaurants can create new opportunities for customer outreach, engagement and service with innovative concepts to help users choose drinks and placing order while also increasing sales.
- Ride Sharing Services
- By developing chatbots, ride services like Uber and Lyft can forge partnerships with bars and restaurants to ensure safe transport for patrons while also creating new opportunities for business growth.
- Cocktail and Liquor Brands
- By creating chatbots to showcase their products, liquor makers can engage consumers with unique recipes, new drinks, and exclusive deals to drive brand recognition and sales.
