SharpEnd IoT has recently partnered with Pernod Ricard to ring in the summer with its connected bottle campaign. The campaign will be featured on Pernod Ricard's Malibu rum and will allow consumers to unlock a Snapcode imprinted on the design of the bottle. The release of the Connected bottle will be launched in conjunction with the music festival Ibiza Rocks and the Snapcode featured in the design will offer an Ibiza Rocks Spotify playlist, Malibu Summer drink recipes and entry into a contest to win a holiday to the Ibiza Rocks Hotel.
This will not be the first time SharpEnd IoT and Pernod Ricard have worked together, as the two previously collaborated on a previous connected Malibu bottle as well as a range of products from Absolut vodka. The past partnerships have proved fruitful for Pernod Ricard and have helped the brand better appeal to its target millennial market.