'Fortune Water' is a fun bottled water product that takes inspiration from a new wave of interactive packaging, as well as the sayings that are printed on small slips of paper inside fortune cookies.
As its name suggests, Fortune Water provides fun fortunes, but they are not printed anywhere on the bottle. Instead, consumers must access their unique fortune by scanning a QR code on the front of the bottle. For instance, a bottled water drinker may scan the code to reveal a message such as: "If you have something good in your life, don't let it go!"
Many brands are now exploring the use of QR codes and NFC packaging solutions as a means of helping consumers find out more about a product, its ingredients, origins or a brand's philosophy, as well as promotional details such as current deals, upcoming discounts or even contests.