Camperdown Dairy is an Melbourne dairy processor that sells its products, including milk, yogurt, and infant formula to markets all throughout Australasia. As one might expect with regard to the latter product in that list especially, consumers can be highly particular about authenticity and provenance when it comes to food products. Camperdown Dairy is addressing that consumer concern by allowing consumers to check the origins of the item they purchased directly.
With the help of Matthews Australasia, a packaging technology company, and 'Trust Codes,' a New Zealand tech firm specializing in data visualization, Camperdown Dairy's infant formula tins have been labelled with QR codes that consumers can scan with their smartphones. These codes will let consumers see the entire journey of the formula from farm to table. Considering that the Camperdown baby formula is sold throughout the southeastern hemisphere, such a tracking system provides essential peace of mind for consumers.