Astral Tequila Bottles Engage Consumers with NFC Technology

Davos Brands' Astral Tequila bottles will soon be offered in various states with NFC technology to engage consumers via smart labels from ThinFilm Electronics. Just by touching their smartphone to the label in-store or at home, consumers will be able to unlock a customized digital experience, including an original video from actor Jonathan Goldsmith.

A growing number of brands, especially within the beverage and alcohol industries, are now turning to NFC-enabled packaging solutions to engage consumers who want to learn more about a product on the spot. These high-tech packaging solutions represent a simple, streamlined means of communicating with consumers that does not rely on in-store signage or special displays to share additional information on a product or its origins, as well as campaigns, contests or other exclusive content for fans.