This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Jana Pijak — December 12, 2016 — Marketing
References: zappar & confectionerynews
Zappar, a popular augmented reality platform teamed up with PEZ for the brand's newest range of AR code product packaging. Featuring scannable AR codes on its candy wrappers, the confection brand allows its consumers to unlock mobile games that correspond with an accompanying PEZ Play app.
Having worked with major brands and franchises like Angry Birds, Hasbro, My Little Pony and Transformers, Zappar creates scannable AR codes that unlock branded content while appealing to young audiences. Appreciative of interactive mobile games and content that is personalized to parallel their interests, these consumers are likely to respond positively to this marketing move by PEZ -- also illustrating the iconic brand's desire to appeal to a new generation of fans.
Having worked with major brands and franchises like Angry Birds, Hasbro, My Little Pony and Transformers, Zappar creates scannable AR codes that unlock branded content while appealing to young audiences. Appreciative of interactive mobile games and content that is personalized to parallel their interests, these consumers are likely to respond positively to this marketing move by PEZ -- also illustrating the iconic brand's desire to appeal to a new generation of fans.
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