While consumers are used to seeing various codes on their potato chip packages that typically offer an indication of the product's freshness, Kettle Brand is now including a 'Tater Tracker' to connect consumers to its "Tater Makers."
Just below the "best before" code on the potato chip bag, Kettle Brand has also included a longer code that can be plugged in online to connect consumers to the journey of how their potato chips came to be. For those who do not have access to a code, Kettle Brand provides a spotlight on some of the farmers it works with from Allied Potato, Burch Farms, Gold Dust Potato Processors and others.
Consumers who are curious about the origins of the items they purchase are now seeking out products with connected packaging solutions, whether it is as something as simple as a sticker that can be scanned or a high-tech NFC-enabled package.
Potato-Tracking Chip Packages
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Kettle Brand's Bags Contain Codes to Connect Consumers to Farmers
- By: Laura McQuarrieDec 4, 2017