Calbee, an iconic Japanese potato chip brand, has expanded into the home and garden retail space with the launch of a new offering: potato-growing kits.
The launch includes two new potato-focused items. The first is a bag that contains two potato seeds called Poroshriri, a name derived after Calbee's in-house potato variety. The second is the Potato bag, a 22-pound sack filled with the ingredients and materials necessary to begin growing potatoes. These include coconut peat, palm mulch, and fertilizer, all of which are 100% plant-based.
Unforntautaley, Calbee's new potato-growing kits are only available at home and garden retailers in the Kuyusha area of Japan and select Protoleaf stores. This means that fans of the potato chip brand living outside of the area will not have the option to grow their Calbee-quality potatoes.
Image Credit: Calbee
Key Themes Behind This Trend
- Home Garden Kits
- The trend towards home gardening kits presents an opportunity for Calbee and other food brands to expand into the home and garden retail space.
- Plant-based Products
- The trend towards plant-based products presents an opportunity for Calbee and other food brands to incorporate eco-friendly materials in their home garden kits.
- Brand Extension
- The trend towards brand extension presents an opportunity for Calbee to leverage its iconic potato chip brand and expand into new product categories.
Where This Applies
- Food Retail
- The food retail industry can take advantage of the trend towards home garden kits by offering their customers unique products that allow them to grow their own produce at home.
- Home and Garden
- The home and garden industry can benefit from the trend towards brands extending their product range and offer unique products such as the Calbee potato-growing kits.
- Sustainable Agriculture
- The sustainable agriculture industry can take advantage of the trend towards plant-based products by utilizing eco-friendly materials in their products.
