Visy and Water.IO have teamed up to bring new intelligent packaging products to the consumer packaged goods market in order to finally push the technology into the hands of customers. Water.IO creates a number of data-enabled packaging designs including the Smart Cap that work by fitting onto the top of a bottle and reminding a person to take a drink or refill the bottle.
Technology products have infiltrated virtually every aspect of the consumer experience yet packaging remains an aspect that has not yet undergone the digitization that other areas have. This new partnership between Visy and Water.IO will likely bring about a rise in intelligent packaging designs that will completely change the consumer experience.
Speaking on the partnership, Water.IO Co-Founder and Executive VP, Yoav Hoshen, said, "We are thrilled to be partnering with Visy. Together, we look forward to setting a new standard for what’s possible through packaging. As the Internet of Things raises consumers’ expectations for products that anticipate their every need, Water.IO is leading the charge on doing this for consumer goods."