The Hershey's Magic Box Conceptually Contains Multiple Treats
Michael Hemsworth — August 25, 2017 — Marketing
References: yankodesign
It can sometimes be that the box that a toy came in ends up being a child's favorite part, which could be the case with the conceptual Hershey's Magic Box. Created as a packaging for the chocolate brand that contains multiple compartments, the box packaging is modeled after a building block to make it suitable for play afterwards once the child has amassed enough of them.
The chocolate packaging box incorporates several compartments that hold a QR code trading card, a small toy and, of course, a generous supple of chocolates. The conceptual Hershey's Magic Box is the design work of Dhwanil Chudgar and also works to incorporate augmented reality by way of the trade card that will transform into a digital toy when accessed via a smartphone.
The chocolate packaging box incorporates several compartments that hold a QR code trading card, a small toy and, of course, a generous supple of chocolates. The conceptual Hershey's Magic Box is the design work of Dhwanil Chudgar and also works to incorporate augmented reality by way of the trade card that will transform into a digital toy when accessed via a smartphone.
Trend Themes
1. Interactive Packaging - The concept of incorporating augmented reality and digital elements into packaging opens up opportunities for engaging and interactive consumer experiences.
2. Sustainable Packaging - The idea of using building blocks as reusable packaging not only adds a play value but also promotes eco-friendly practices by reducing waste.
3. Multi-functional Packaging - Packaging that serves multiple purposes beyond product storage, such as holding QR code trading cards and small toys, provides additional value to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore integrating interactive and sustainable packaging solutions to enhance customer engagement and promote environmental responsibility.
2. Toy and Gaming - The toy and gaming industry can leverage the concept of multi-functional packaging to offer unique play experiences complemented by tangible items like trading cards and toys.
3. Technology and Mobile - The technology and mobile industry can capitalize on the trend of interactive packaging by developing augmented reality applications that enhance the digital toy experience and engage consumers.
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