It can sometimes be that the box that a toy came in ends up being a child's favorite part, which could be the case with the conceptual Hershey's Magic Box. Created as a packaging for the chocolate brand that contains multiple compartments, the box packaging is modeled after a building block to make it suitable for play afterwards once the child has amassed enough of them.
The chocolate packaging box incorporates several compartments that hold a QR code trading card, a small toy and, of course, a generous supple of chocolates. The conceptual Hershey's Magic Box is the design work of Dhwanil Chudgar and also works to incorporate augmented reality by way of the trade card that will transform into a digital toy when accessed via a smartphone.
Building Block Chocolate Packaging
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