By incorporating short stories on its wine label designs, the brand 'Librottiglia' seeks to make the experience of drinking this beverage more relaxing.
The name Librottiglia is a combination of the Italian words for "book" and "bottle" – an appropriate name considering the unique feature the wines have. The labels are simple at first glance, but feature a tied string that unties to open the "pages" on the labels. These pages feature different short stories and work as a unique, interactive way to get people who drink these beverages to relax.
The unique features of this wine labeling system provide an incentive for consumers to purchase these beverages and makes them stand out immensely from their competitors.