Cactus, a multidisciplinary design studio, has envisioned an immersive installation for the Brazilian Pavilion at the Expo 2020 Dubai. The Cactus team collaborated with local Brazilian architects to create a nature-evoking installation made from visual projections, project mapping, and purpose-built architecture.
Through a series of large-scale visual projections, viewers will be transported to Brazil's lush rainforests, canyons and beaches. Viewers will walk through shallow reflective pools of water, rich amazon rainforests, and so much more. Marcelo Pontes, head of architecture at Cactus, explains, "we want the world to see and feel the beauty and intricacies of the country we call home." Cactus will flawlessly capture this year's expo's theme of sustainability and biodiversity by illuminating the natural beauties of Brazil and by constructing its exhibit with sustainable materials.
Image Credit: Cactus, <a rel='nofollow' href='https://www.designboom.com/design/brazil-lush-forests-cactus-360-installation-expo-dubai-2020-09-22-2021/'>designboom</a>, <a rel='nofollow' href='https://www.designboom.com/design/brazil-lush-forests-cactus-360-installation-expo-dubai-2020-09-22-2021/'>designboom</a>
Why This Trend Is Growing
- Immersive Installations
- Multidisciplinary design studios are creating immersive installations to provide a visual experience that transports people to distant locations and cultures.
- Project Mapping
- Designers are using project mapping to turn architectural structures into dynamic canvases for immersive storytelling and sensory experiences.
- Sustainable Design
- The use of sustainable materials and eco-friendly techniques in architectural design is becoming increasingly important for showcasing global themes like biodiversity and sustainability at events and exhibitions.
Industries Being Reshaped
- Event Planning
- Event planning professionals can use immersive installations and project mapping to create unique and engaging experiential marketing events for their clients.
- Architectural Design
- Architectural designers can develop innovative ways of incorporating visual projections and sensory experiences into their buildings, turning them into interactive and immersive spaces.
- Tourism
- Tourism professionals can leverage immersive installations to promote travel destinations and cultural experiences, providing potential travelers with a glimpse of what to expect on their trip.
