Central Saint Martins graduate, Kaye Toland, has developed a concept that turns sanitary products into compost.
Toland is a product design student whose concept for 'mCycle' was initially developed as a response and protest against the 'tampon tax.' mCycle would work as a tampon delivery service, similar to 'Deliveroo,' where couriers on bicycles deliver cardboard boxes of tampons. The boxes actually turn into sanitary bins which are eventually picked up and taken to a place where they turn the sanitary products into compost for football fields and parks.
With mCycle, Toland would aim to normalize menstruation. According to Toland, "I also wanted to look at menstruation as a resource that can be composted rather than feeling ashamed of it." Her use of red blood drops to brand the product was entirely intentional and a part of her plan to normalize menstruation.
What's Driving This Trend
- Sustainable Sanitary Products
- Companies in the feminine hygiene market have the opportunity to create sustainable products that can be composted rather than thrown away.
- On-demand Delivery Services
- The success of Deliveroo has created an opportunity for on-demand delivery services in niche markets, such as tampon delivery.
- Menstruation Normalization
- As society becomes increasingly open about taboo topics, there is an opportunity for businesses to explore ways to normalize menstruation and reduce stigma.
Who This Affects Most
- Feminine Hygiene Market
- Companies in the feminine hygiene market have the opportunity to create sustainable products that can be composted rather than thrown away.
- On-demand Delivery Services
- The success of Deliveroo has created an opportunity for on-demand delivery services in niche markets, such as tampon delivery.
- Public Parks and Recreation Services
- Public parks and recreation services have the opportunity to use compost made from sanitary products for the maintenance of their facilities and grounds.
