When West London's Grenfell Tower was tragically burnt down, many families were left with absolutely nothing -- so these graphic Boiler Room tees were created to raise money to support those who fell victim to the tragedy this June.
A part of the global music broadcasting company's Summer 2017 series, the Boiler Room tees feature graphic images that honor some of the musicians that it supports who were eager to collaborate for the cause. Included are white and red tees that boast imagery of David Hoffman and Urban Image.
Each of the Boiler Room tees run for $45 USD, and 100% of the profits from them go towards the Grenfell Tower victims who are in need of support.
What Makes This Trend Stand Out
- Boiler Room Tees for Social Good
- Using graphic tees to raise funds for a social cause such as supporting victims of a tragedy like Grenfell
- Collaborative Social Responsibility Projects
- Creative collaborations between industry leaders for social good like in the music broadcasting and fashion industry
- Socially Conscious Branding
- Brands utilizing a socially conscious message in their products to attract customers
Sectors Adopting This
- Music Broadcasting
- The music broadcasting industry's potential for philanthropic opportunities through collaborations with artists and extending their platform for social giving
- Fashion Apparel
- Opportunities for fashion labels to communicate socially conscious messaging through graphic tees and community philanthropic projects
- Social Impact Investing
- The potential for socially beneficial returns for investors in the intersection of social justice and business through collaborations similar to Boiler Room and supporting Grenfell victims.
