Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,825 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,825 cutting edge ideas.

Inclusive Card Game Redesigns

Mattel's Uno Cards Now Feature Color Icons for Colorblind Players

— September 7, 2017 — Lifestyle
Distinguishing between the colors on an Uno card is an impossible task for the 350 million people who live with the most common form of colorblindness. That's why Mattel's Uno is undergoing a more inclusive makeover, that will allow for color blind people to participate in the family fun, as well. The game, which is played by matching colors and numbers, will now feature a set of cards complete with an individual character, that can be used to decipher colors. Adopting the colorADD standard, which uses iconography to identify colors, those with common sight impairments can indulge in the simple card game.

Uno's minimalist design can be played by nearly anyone, regardless of language, cultural, physical and now, colorblind barriers, bringing accessibility and inclusion to the forefront of the game's branding.
Trend Themes
1. Inclusive Game Design - Game designers can incorporate more inclusive designs that accommodate a wider range of players, such as those with color sight impairments.
2. Iconography-based Color Identification - Using iconography for color identification can create more accessible experiences for a wider range of people with different sight abilities.
3. Minimalist Design for Accessibility - Adopting minimalist design can make games accessible to everyone regardless of cultural, physical or sensory barriers, enforcing inclusion and accessibility in game design.
Industry Implications
1. Toy and Game Industry - Companies in the toy and game industry can introduce more inclusive designs and expand their customer base to diverse populations, creating opportunities for growth and innovation.
2. Graphic Design Industry - Using iconography for color identification can lead to new market opportunities for graphic designers, providing opportunities for innovation and revenue growth.
3. Assistive Technology Industry - Developers and creators in the assistive technology industry can explore minimalist design principles to create accessible tools and innovative solutions for a diverse range of users.
5.1
Score
Popularity
Activity
Freshness