Mattel's Uno Cards Now Feature Color Icons for Colorblind Players

 - Sep 7, 2017
References: shop.mattel & fastcodesign
Distinguishing between the colors on an Uno card is an impossible task for the 350 million people who live with the most common form of colorblindness. That's why Mattel's Uno is undergoing a more inclusive makeover, that will allow for color blind people to participate in the family fun, as well. The game, which is played by matching colors and numbers, will now feature a set of cards complete with an individual character, that can be used to decipher colors. Adopting the colorADD standard, which uses iconography to identify colors, those with common sight impairments can indulge in the simple card game.

Uno's minimalist design can be played by nearly anyone, regardless of language, cultural, physical and now, colorblind barriers, bringing accessibility and inclusion to the forefront of the game's branding.