Cancer Research UK is now offering free breathing tests via bus shelter posters rather than through a health clinic.
The new, interactive posters feature a small hole that can be blown into to reveal a message just below. The longer a person is able to blow, the more of the message they'll be able to see. It includes text like: "If you are a smoker you might not get much further than this line," and advises that those who are short of breath get help from a Stop Smoking advisor.
Just last month, Cancer Research UK launched its Smart Benches on the streets as a means of providing a place for people to sit, connect to Wi-Fi, charge a mobile device and potentially even make a donation.
Key Themes Behind This Trend
- Interactive Posters
- Design posters with interactive elements to engage the audience and provide health assessments.
- Smart Public Infrastructure
- Incorporate technology into public infrastructure to provide social services to the public.
- Digital Healthcare Campaigns
- Initiate campaigns that provide healthcare services to the public through digital platforms.
Where This Applies
- Advertising Industry
- Partner with healthcare organizations in creating interactive ad campaigns to engage the audience and offer customized healthcare solutions.
- Public Infrastructure Industry
- Incorporate technology into public infrastructure to create smart benches that provide social services in the form of healthcare solutions to the public.
- Healthcare Industry
- Use digital platforms to provide healthcare services and reach a wider audience through digital campaigns and outreach programs.
