This Pedigree Campaign Prompts Parents to Get a Shelter Dog

 - Apr 14, 2017
References: & adweek
For many parents, watching their children grow up and leave the nest can be difficult, as it means that they're daily routine will change, and they'll likely be a little more lonely – however as this new Pedigree campaign shows, this isn't how it needs to be.

Instead of pining away for their children, the pet food brand tells them that they can find a new object of affection, by adopting an animal that's been left in a shelter. On it's website, Pedigree tells parents, "As you sit in a quiet house lamenting how quickly they grew up, a dog sits in a shelter longing for a home. A home it can fill with love and companionship. A life it can fill with tail-wagging affection. Pumpkin Pie’s gone. Move on."

Next, the Pedigree campaign prompts parents to enter their child's sex, name, hair length, energy level, food consumption, and social needs, so that it can ensure that they're matched with the perfect canine equivalent.