PetSmart Charities is hosting its National Adoption Days event from September 14th until the 30th—advocating for families to adopt a pet that's right for them though its PetSmart stores or a local animal shelter.
To draw more attention to the cause, the brand joined with advertising agency Deutsch LA for a short but sweet commercial that speaks to the unwavering love pets can provide—and shows how owners and pets alike can positively impact one another's lives. In addition to helping people find an adoption center that's close to them, PetSmart Charities supports programs that prevent pet homelessness, such as affordable spaying programs and low-cost vet care.
Through the PetSmart Charities website, consumers can choose to donate to the cause or use its online adoption tool to find recues near them.
Image Credit: YouTube @PetSmartCharities
What's Driving This Trend
- Emotional Pet Adoption Ads
- Creating heartfelt and emotional pet adoption advertisements can help connect potential pet owners with rescue animals, increasing adoption rates.
- National Adoption Days
- Organizing national adoption events can raise awareness about pet adoption and encourage more families to consider adopting a pet.
- Online Adoption Tools
- Developing user-friendly online adoption tools can make it easier for potential pet owners to find rescue organizations and adopt a pet.
Who This Affects Most
- Advertising
- The advertising industry can tap into the demand for emotional pet adoption ads to create impactful campaigns for rescue organizations and pet retailers.
- Pet Supply Retail
- Pet supply retailers can leverage National Adoption Days to promote pet adoption and showcase their products and services to new pet owners.
- Animal Welfare Organizations
- Animal welfare organizations can develop user-friendly online adoption tools to connect potential pet owners with rescue animals and streamline the adoption process.
