Dogs are some of the best listeners and Pedigree set out to bring awareness to the mental, emotional and physical benefits of pet companionship with a unique chatroom campaign. On the popular Clubhouse platform, Pedigree partnered with relevant moderators and invited 20 adoptable dogs into the chat rooms focused on how animals can provide support during difficult times.
Participants in the audio-only rooms were able to look at the profiles for different dogs and see where they could be adopted from. At a time when many people are fostering and adopting dogs, Pedigree is helping pets find their forever homes by covering adoption fees for all dogs adopted via the Clubhouse 'Doghouse' chat program. Unlike many adoption campaigns that put images of adoptable pets first, this one focuses on conversations centered around pet ownership and adoption.