Hari Nef, a well-renowned trans model, functioned as Everlane's main muse for the editorial of its recently debuted '100% Human' collection which celebrates Pride Month.
Like some of the brand's previous offerings, the apparel features minimalist writing on it that makes a statement, with phrases like "100% HUMAN" and just the word "HUMAN" repeated on tanks and t-shirts. As the lettering is colored by all of the hues that make up the rainbow, the fabric that constructs the apparel itself is neutral to offer the graphics a little more contrast.
With its apparel, Everlane aims to raise $100,000 for the Human Rights Campaign: the largest LGBT advocacy group for civil rights within the United States.
What's Driving This Trend
- Pride-focused Fashion
- Opportunities for brands to create inclusive and celebratory collections that promote LGBT rights and donate to related causes
- Minimalist Messaging
- Creative use of language and typography to convey impactful messages on fashion garments
- Diverse Representation
- The opportunity for brands to collaborate with diverse models and public figures for campaigns promoting social causes
Who This Affects Most
- Fashion
- The fashion industry can produce more collections that support and give back to social causes like LGBT rights
- Non-profit
- Non-profit organizations like the Human Rights Campaign can collaborate with brands to create partnerships for social initiatives
- Media and Advertising
- Media and advertising companies can create more campaigns that promote diverse and inclusive representation of all communities
