Charitable Inclusive Pride Fashion

Diesel Drops Its Pride Capsule with Tom of Finland Foundation

Just in time for Pride Month, fashion imprint Diesel introduces its Pride capsule made in collaboration with the Tom of Finland Foundation. The new range is designed to support and honor the LGBTQIA+ community -- the AllTogether collection features artwork from the foundation's catalog to show that artful representation goes beyond the rainbow. These can be seen across the genderless designs, which include intimates, sweaters, tees, and jeans.

The iconic artwork can be seen in the form of black and white sketches of men decked out in leather along with masculine homoerotica. This can be seen detailing a white shirt and a shopping bag and notably, there is also a shirt dress that has female characters printed on top.

Image Credit: Diesel

Inclusive Fashion
Opportunity for other fashion labels to collaborate with organizations and designers to create collections that represent and support marginalized communities.
Art-inspired Apparel
Opportunity for fashion labels to incorporate art into their collections to showcase unique and inspiring designs.
Genderless Clothing
Opportunity for fashion labels to create genderless collections, expanding the market and promoting inclusivity for all individuals regardless of gender identity.

Who This Affects Most

Fashion
Opportunity for fashion industry leaders to collaborate with different communities or organizations to promote inclusivity and social responsibility.
LGBTQIA+
Opportunity for different organizations to collaborate with fashion labels to create collections that represent and support the LGBTQIA+ community.
Art
Opportunity for artists and art organizations to collaborate with fashion labels to incorporate artwork into designs, expanding art accessibility and visibility.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 25%
Freshness 12%