adidas and Aquafil have partnered up to create sustainable swimwear using regenerated ocean waste.
The circular economy is a popularized term in which regenerated waste is minimized through methods like upcycling, which re-purposes materials that would have otherwise been thrown out. Aquafil uses regenerated ocean waste to create what it calls 'econyl', a nylon-like fabric made from sustainable or recycled products.
adidas has recently shared its partnership with the sustainable swimwear company, releasing a line of bikinis and swim shorts that are "durable, lightweight and breathable but with the additional environmental benefits of using regenerated waste."
Your next bathing suit might have begun as a fishing net, discarded carpet, plastic, or fabric scraps. The stylish new line will appeal to an eco-friendly, and more environmentally conscious group of consumers.