UK-based retailer Missguided recently launched its 'Keep On Being You' campaign with an editorial and commercial.
Both show women and men with diverse aesthetics who confidently model the retailer's offerings, which range from statement graphic tees and faux fur coats, to stylish lingerie and evening wear, and just about everything in between. The aim of the campaign is to promote a message of empowerment and individuality, as it invites consumers to express themselves as boldly as they like.
The campaign features a total of 16 different models, and includes photographer Emma Breschi, advocate Munroe Bergdorf, as well as singer Seann Miley Moore. It's reported that all were chosen because of their "fearless values and 'DGAF attitude.'"