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Victoria's Secret Lip Kit Was Customized by Four of the Brand's Models

 - Nov 7, 2017
References: victoriassecret & hypebae
Victoria's Secret lip kits offer consumers four shades of cosmetics, with each box boasting one of the brand's popular models.

Famed models Elsa Hosk, Jasmine Tookes, Martha Hunt and Sara Sampaio took part in the cosmetics campaign, promoting a complementary colorway that best suits their unique coloring. The kits feature a baby pink, a deep peach, a bold purple and a ruby red iteration, promising to match to any individual's hair and skin tone.The kits come complete with a velvet matte lipstick, a liner and a glitter gloss, helping consumers achieve an ideal "angel pout."

Each box is personally branded with the model's name, enabling consumers to select the kit that features the model who's look they'd like to emulate.