Victoria's Secret lip kits offer consumers four shades of cosmetics, with each box boasting one of the brand's popular models.
Famed models Elsa Hosk, Jasmine Tookes, Martha Hunt and Sara Sampaio took part in the cosmetics campaign, promoting a complementary colorway that best suits their unique coloring. The kits feature a baby pink, a deep peach, a bold purple and a ruby red iteration, promising to match to any individual's hair and skin tone.The kits come complete with a velvet matte lipstick, a liner and a glitter gloss, helping consumers achieve an ideal "angel pout."
Each box is personally branded with the model's name, enabling consumers to select the kit that features the model who's look they'd like to emulate.
Key Themes Behind This Trend
- Lingerie-inspired Beauty Products
- There is a trend for lingerie-inspired beauty products involving celebrities, models, and fashion brands.
- Celebrity and Model-branded Cosmetics
- Brands can explore creating lines of cosmetics branded by celebrities and models to attract loyal customers.
- Personalized Beauty Kits
- Personalized beauty kits that match skin and hair tones of individuals can appeal to consumers who want customized beauty experiences.
Where This Applies
- Cosmetics Industry
- The cosmetics industry can explore the concept of creating branded beauty kits to target loyal Victoria's Secret customers.
- Fashion Industry
- Fashion brands can expand into the beauty industry by creating cosmetics lines inspired by their clothing collections.
- Celebrity and Influencer Marketing
- Celebrity and influencer marketing can be used to create customized cosmetic collections and draw in loyal fanbases.
