For its Resort 2018 collection, Prada displayed Millennial resort fashion with a fun, youthful look.
While the collection stayed true to the brand's elegant and feminine style, knee-high socks and pigtails gave the collection a youthful feel that seemed to be natural progression for the brand. Embellishments gave a nod to Millennial tech culture with rhinestone emoji-inspired detailing. In contrast, strong tailoring with feminine necklines and lingerie detailing made the collection feel more grown-up.
The collection made a bold statement with layering. Many looks piled on fragile layers that felt girly yet dynamic. The looks also featured sportswear styles, indicating their relevance for seasons to come. Velcro trainers juxtaposed against sheer sorbet layers emphasized the Millennial resort fashion.
What's Driving This Trend
- Youthful Resort Fashion
- Brands can explore incorporating playful and youthful details into their resort fashion collections to appeal to the Millennial market.
- Embellished Tech-inspired Details
- There is an opportunity to incorporate rhinestone emoji-inspired detailing into fashion designs to capture the Millennial tech culture trend.
- Layered and Dynamic Looks
- Designers can experiment with layering delicate and girly yet dynamic pieces to create statement-making outfits for the resort fashion market.
Who This Affects Most
- Fashion
- Fashion brands can incorporate youthful and tech-inspired details into their resort collections to target the Millennial market.
- Footwear
- Footwear brands can explore creating juxtaposition by pairing Velcro trainers with feminine and layered resort fashion pieces.
- Jewelry
- Jewelry designers can incorporate rhinestone emoji-inspired details into their designs to tap into the Millennial tech culture trend.
