For years, there have been plenty of supportive and sweat-wicking Lululemon bra styles to choose from, but the activewear brand recently released its most advanced design yet.
The 'Enlite Bra' completely redesigns the way sports bras for women are designed to fit, perform and move. As Lululemon Whitespace Innovation Product Manager Alexandra Plante says: "we threw out the rulebook on how bras are designed, and we decided to start from the body by draping fabric onto a 3D form." The cups of the sports bra are designed to hug the natural curves of the body, and most importantly, move harmoniously with the body rather than against it.
The reengineered sports bra also shows off the brand's newest proprietary fabric, Ultralu, which is soft, sweat-wicking and boasts streamlined features that reduce chafing and improve comfort.
What's Driving This Trend
- Body-forming Sports Bras
- Disruptive innovation opportunity: Create sports bras that are designed to hug the natural curves of the body and move harmoniously with it.
- Proprietary Sweat-wicking Fabrics
- Disruptive innovation opportunity: Develop soft, sweat-wicking fabrics with streamlined features that reduce chafing and improve comfort in sports apparel.
- 3D Draping Techniques
- Disruptive innovation opportunity: Explore 3D draping techniques to revolutionize the design of sports bras and improve fit, performance, and movement.
Who This Affects Most
- Activewear
- Disruptive innovation opportunity: Reinvent the activewear industry with advanced sports bra designs that provide superior comfort, support, and performance.
- Textile Manufacturing
- Disruptive innovation opportunity: Innovate textile manufacturing processes to develop proprietary sweat-wicking and chafe-reducing fabrics for sportswear.
- Fashion Design
- Disruptive innovation opportunity: Combine fashion design with functionality to create cutting-edge, body-forming sports bras that offer unmatched style and performance.
