Lululemon continues to grow its offerings with a new bodywear collection under Wundermost with the Ultra Soft Nulu series. It is a new fabric innovation that is known to be the softest creation by the imprint yet. The collection is comprised of nine designs -- all of which are made to complement the body's natural shape.
This includes bodysuits, tank tops, tees, bras, and turtlenecks. Wundermost does not cinch or bunch up like traditional shapewear designs. It rather embraces the wearer with a close and intimate feel that can be described as a second skin. It is mostly defined by its double-layer fabric that hugs the body's natural contours without altering or restricting movement with fine tailoring.
Image Credit: Lululemon
Why This Trend Is Growing
- Ultra Soft Nulu Fabric
- Lululemon's Ultra Soft Nulu fabric is a disruptive innovation opportunity that offers the softest bodywear experience yet.
- Bodywear Complementing Natural Shape
- The bodywear collection by Wundermost that complements the body's natural shape presents a disruptive innovation opportunity in the apparel industry.
- Second Skin Feel
- The second skin feel of Wundermost's bodywear is a disruptive innovation opportunity that provides a close and intimate experience to the wearer.
Industries Being Reshaped
- Apparel Industry
- The disruptive innovation opportunities in the apparel industry include the development of ultra soft fabrics and bodywear designs that complement the natural shape of the body.
- Sportswear Industry
- In the sportswear industry, the disruptive innovation opportunity lies in creating bodywear that offers a second skin feel to enhance comfort and performance.
- Athleisure Industry
- The athleisure industry can explore disruptive innovation opportunities by incorporating the ultra soft Nulu fabric into their bodywear designs for a luxurious and comfortable experience.
