Recently, consumers took note of a series of new ASOS images that show models in a variety of the retailer's new swimwear. Although the images are pretty standard in terms of style, many have noticed that the brand decided to leave the natural markings on the model's bodies exposed, including the stretchmarks on their hips and thighs.
By leaving the images unedited, ASOS helps to make progress in the body positive movement, which casts away many of the unrealistic ideals that Photoshop can promote. After the ASOS images were posted on the brand's online store, users on Twitter began to share them in support.
Although some claim that the brand still has room for improvement, the release of the unedited images is a step in the right direction for ASOS, and is likely to inspire other brands to make similar choices.