Asics is Retraining AI on What Healthy People Look Like
Laura McQuarrie — May 1, 2023 — Lifestyle
References: famouscampaigns
Asics prompted AI to "show images of someone who is healthy and exercises" and as a result, it got back images that were extreme to say the least, depicting people with virtually no body fat, 12 packs, big muscles and chiseled bodies. As a result, Asics set out to retrain AI to better represent the true face, and true nature of exercise, and prove that there's not one way to define what a healthy person looks like.
As artificial intelligence technology continues to be integrated into fashion, fitness and marketing, there's a pressing need to ensure that it is trained to be inclusive, especially when it comes to representing diverse body types and sizes, in order to promote a more positive and accurate portrayal of healthy bodies.
To contribute to Asics' efforts, social media users are invited to tag the brand and use the #TrainingAI tag.
As artificial intelligence technology continues to be integrated into fashion, fitness and marketing, there's a pressing need to ensure that it is trained to be inclusive, especially when it comes to representing diverse body types and sizes, in order to promote a more positive and accurate portrayal of healthy bodies.
To contribute to Asics' efforts, social media users are invited to tag the brand and use the #TrainingAI tag.
Trend Themes
1. Inclusive AI Training - More companies will prioritize retraining AI to promote a more positive and accurate portrayal of healthy bodies.
2. Body Positive AI - AI solutions will be developed to ensure that diverse body types and sizes are represented accurately in the fashion, fitness, and marketing industries.
3. AI and Social Media Collaboration - Social media users will be invited to collaborate with brands to help retrain AI and promote inclusivity.
Industry Implications
1. Fitness Industry - Fitness companies will prioritize AI retraining to better represent the true nature of exercise.
2. Fashion Industry - Fashion brands will develop AI solutions to accurately represent diverse body types and promote body positivity.
3. Marketing Industry - Marketing companies will prioritize inclusive AI training to promote a more positive and accurate portrayal of healthy bodies in advertising.
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