Singer Demi Lovato's Fabletics collaboration is intended to inspire women to love their bodies. Coming from a woman who has experienced her fair-share of body image issues, the collection certainly encourages confidence
Fabletics works as a subscription service for athletic-wear. Created by actress Kate Hudson,the brand offers an affordable way to purchase high quality sportswear pieces. It releases a new collection each month and Demi Lovato's Fabletics collection features words like 'Confident' and 'Unbroken' written on its items to inspire women to love their bodies. As an advocate for mental health awareness, Lovato works to inspire other women to feel confident in their own skin.
For a limited time, Fabletics is offering its VIP members two pairs of yoga pants for $24. The collection includes sports bras, yoga pants, and work-out tops all designed by Lovato.
What's Driving This Trend
- Athleisure Collaborations
- Celebrity collaborations with athletic-wear brands that promote self-love and confidence inspire a trend towards body-positive fashion.
- Fitness Subscription Services
- Affordable subscription services like Fabletics disrupt the traditional retail model and offer consumers high-quality sportswear pieces on a regular basis.
- Mental Health Awareness
- Collaborations that promote mental health awareness and self-love through fashion create an opportunity for brands to connect with consumers on a deeper level.
Who This Affects Most
- Athletic Apparel
- Brands in the athletic apparel industry can innovate by partnering with celebrities and promoting body positivity and self-love in their marketing campaigns.
- Subscription Services
- Companies in the subscription service industry can disrupt traditional retail models by offering affordable and convenient ways for consumers to purchase products.
- Mental Health Awareness
- The mental health industry can collaborate with fashion brands to promote self-love and mental health awareness through clothing and accessories.
