Lovers of the Calvin Klein brand can now personalize their intimates at Amazon's holiday pop-up in New York and Santa Monica.
The stores are filled with lounge wear, lingerie and other intimates for both men and women, offering consumers the perfect one-stop shop for all their holiday essentials. To make matters even more personal, the pop-ups come complete with a unique monogram station, in which consumers can have their own initials, or the initials of a loved one, sewn into the intimate's band, replacing the iconic Calvin Klein logo.
This exciting retail concept hopes to encourage shoppers to get creative this holiday season, through a more immersive shopping experience. In addition, it's rumored that the store will be visited by special guests, including celebrity models like Karlie Kloss.