Amazon's Holiday Pop-Up Features a Unique Monogramming Station
Ellen Smith — November 20, 2017 — Business
Lovers of the Calvin Klein brand can now personalize their intimates at Amazon's holiday pop-up in New York and Santa Monica.
The stores are filled with lounge wear, lingerie and other intimates for both men and women, offering consumers the perfect one-stop shop for all their holiday essentials. To make matters even more personal, the pop-ups come complete with a unique monogram station, in which consumers can have their own initials, or the initials of a loved one, sewn into the intimate's band, replacing the iconic Calvin Klein logo.
This exciting retail concept hopes to encourage shoppers to get creative this holiday season, through a more immersive shopping experience. In addition, it's rumored that the store will be visited by special guests, including celebrity models like Karlie Kloss.
The stores are filled with lounge wear, lingerie and other intimates for both men and women, offering consumers the perfect one-stop shop for all their holiday essentials. To make matters even more personal, the pop-ups come complete with a unique monogram station, in which consumers can have their own initials, or the initials of a loved one, sewn into the intimate's band, replacing the iconic Calvin Klein logo.
This exciting retail concept hopes to encourage shoppers to get creative this holiday season, through a more immersive shopping experience. In addition, it's rumored that the store will be visited by special guests, including celebrity models like Karlie Kloss.
Trend Themes
1. Personalized Lounge Wear - The trend of personalizing lounge wear allows brands to offer a unique and customized shopping experience.
2. Holiday Pop-ups - The rise of holiday pop-up stores creates temporary retail spaces that offer exclusive products and experiences.
3. Monogramming Stations - The inclusion of monogramming stations allows customers to add a personal touch to their purchased items.
Industry Implications
1. Fashion - The fashion industry can capitalize on the personalized lounge wear trend by offering customizable clothing items.
2. Retail - The retail industry can benefit from the holiday pop-up trend by creating unique and limited-time shopping destinations.
3. Gift and Souvenir - The gift and souvenir industry can explore monogramming stations to offer personalized and memorable products.
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