ThirdLove is one of the larger lingerie brands slowly becoming inclusive to more people, and its new ThirdLove bras in nude are an example of this shift.
For many years, nude products have been a light shade of beige -- a color that many women, particularly women of color, do not consider nude for their own skin tones. With increasing demand brands are beginning to accommodate women of color and a more diverse range of nude shades. The ThirdLove bras that do this are part of a collection called "The New Naked," which offers five different shades that range from very pale to those that would suit dark skin tones. The bras range from A to F, ensuring that they can fit women of many different bust sizes.
As consumers begin to demand that brands accommodate their needs, brands are slowly but surely catching up to this pattern.
Fit-Focused Nude Bra Collections
More Stats +/-
Expansive Nude Lingerie Ranges
Body-Positive Doll Collections
Inclusive Shoe Collections
Inclusive Lipstick Collections
Inclusive Dating Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.