Sports bras are associated with health and fitness, but only when one is working out in them—with its new campaign on Kickstarter, VITALI is out to change this with its smart bra for health.
The 'Everyday Smart Bra' is branded as an "intuitive wellness coach" that keeps tabs on the wearer's breathing, posture and heart rate throughout the day. The smart bra is powered by what VITALI calls the 'GEM,' which takes the form of a small, removable device that can be recharged with the VITALI CRADLE accessory.
If the app-connected device's sensors pick up on imbalances in the body while the smart bra is being worn, a user's phone will reveal suggestions to bring balance back to the body. Over time, users are able to make the most of long-term tracking, achieve personal goals and receive rewards.