Cara Delevingne is the star of PUMA's DO YOU campaign, which was created to promote its Spring/Summer 2017 apparel.
Throughout the shots, she poses in high-waisted underwear and a matching sports bra, a branded tank top, a sweater, a one-piece bathing suit, and shows off the Suede Heart Reset in 'Aruba Blue.' The model and actress is pictured in front of a plain gray backdrop, and poses with an adorable panther cub in the majority of the shots.
In addition to making the DO YOU campaign more eye-catching, the use of the panther cub corresponds with the athletic brand's logo. To enhance the "wild" aesthetic that's generated by the panther cub, Delevingne wears bits of armor with the bathing suit as well.