Last fall, the British lingerie and hosiery company Wolford opened a new concept store in Berlin complete with a 'legwear gallery.' Described as "an open space in which the customer can embark on a journey of discovery," the new Wolford store offers consumers a different way to shop for hosiery and shapewear.
Wolford's new concept store is located on Kurfürstendamm, which is one of the most famous streets in Berlin. Inside, the store is dominated by light oak and brass finishes, giving it a bright, yet warm atmosphere. At the center of the store is the brand's legwear gallery, which presents tights in a more visible and accessible way. To complete the exclusive shopping experience, the store is outfitted with a 'magic mirror' with an interactive screen that allows shoppers to communicate with staff and browse for other products.
More than just a store, the new Wolford boutique makes the process of shopping for hosiery more interactive and engaging.
In-Store Legwear Galleries
More Stats +/-
Minimalist German Boutiques
Sprawling Italian Food Markets
Contemporary Department Store Makeovers
Localized Unisex Skincare Shops
Design-Forward Eyewear Flagships
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.