Last fall, the British lingerie and hosiery company Wolford opened a new concept store in Berlin complete with a 'legwear gallery.' Described as "an open space in which the customer can embark on a journey of discovery," the new Wolford store offers consumers a different way to shop for hosiery and shapewear.
Wolford's new concept store is located on Kurfürstendamm, which is one of the most famous streets in Berlin. Inside, the store is dominated by light oak and brass finishes, giving it a bright, yet warm atmosphere. At the center of the store is the brand's legwear gallery, which presents tights in a more visible and accessible way. To complete the exclusive shopping experience, the store is outfitted with a 'magic mirror' with an interactive screen that allows shoppers to communicate with staff and browse for other products.
More than just a store, the new Wolford boutique makes the process of shopping for hosiery more interactive and engaging.